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The Importance of "Sales Rep Math"

Mar 25, 2025

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6 min read

The Importance of "Sales Rep Math"

Sanity checking your quota design

CJ Gustafson
CJ Gustafson
Cut the Check

Jun 11, 2024

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9 min read

Cut the Check

Big commission checks should be fun to write

CJ Gustafson
CJ Gustafson
Your Complete Guide to Sales Rep Compensation - Part III: Commission Rate Benchmarking

Mar 14, 2024

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7 min read

Your Complete Guide to Sales Rep Compensation - Part III: Commission Rate Benchmarking

How much should you pay a rep on a deal? And what's a good total commission stack look like?

CJ Gustafson
CJ Gustafson
Your Complete Guide to Sales Rep Compensation - Part II: The Art and Science of SPIFFS

Mar 7, 2024

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11 min read

Your Complete Guide to Sales Rep Compensation - Part II: The Art and Science of SPIFFS

Do SPIFFS work? Or are you just wasting money?

CJ Gustafson
CJ Gustafson
Your Complete Guide to Sales Rep Compensation - Part I: Designing Comp Plans

Feb 29, 2024

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13 min read

Your Complete Guide to Sales Rep Compensation - Part I: Designing Comp Plans

March's three part series on sales rep compensation planning at startups

CJ Gustafson
CJ Gustafson
Your complete guide to sales compensation

Jul 6, 2023

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13 min read

Your complete guide to sales compensation

Boy, these commission checks are getting out of hand!

CJ Gustafson
CJ Gustafson
"How'd you come up with my quota?"

Mar 29, 2022

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4 min read

"How'd you come up with my quota?"

If you're in sales, you'll want to read this

CJ Gustafson
CJ Gustafson

yo, btw…

none of this is intended to be financial or legal advice. do your own homework. call your mom once a week. and make sure to hydrate.